Video today the venerable vodka brand absolut launched a new campaign to reach urban millennials with the theme of transform today. Absolut controversy democracy in america the economist. Sep 09, 20 video today the venerable vodka brand absolut launched a new campaign to reach urban millennials with the theme of transform today. But consumers werent the only ones to take notice of the campaign. This definitive illustrated history of one of the most successful ad campaigns ever. This is the same for more than just marketing campaigns and usually is true across a lot of things in life in general. In some cases, looking at an entire campaign all together takes something away from the individual ads. That longrunning series of ads featured the shape of an absolut bottle cleverly concealed in an illustration, and was largely responsible for establishing absolut vodka as one of the most popular and wellrecognized brands in the spirits field.
That equated to half of all imported vodka in the u. Absolut vodka is a brand of vodka, produced near ahus, in southern sweden. The evolution of absolut vodkas advertising strategy. Absolut book the absolut vodka advertising story by. The campaign has been in progress for about twenty years, and has been called the most successful ad campaign in american history. The campaign pays homage to more than just the toast though.
Absolut advertising, marketing campaigns and videos. Aug 17, 2018 absolut vodka and their marketing campaign have stood the test of time sometimes a simple marketing campaign can far outshine a complicated and expensive one. Over dinner one night, warhol tells michel roux that hes enthralled by the artfulness of the absolut bottle. The signs of being different and delivering quality at the same time is rooted in the history of the brand. Why the absolut campaign switch worked neuromarketing. These are the best absolut vodka print ads of all time. Absolut art began in 1985, when andy warhol was commisioned to do a painting of the absolut vodka bottle. See more ideas about absolut vodka, advertising and vodka. As the website strange maps points out, the map in the ad is rooted in historyuntil the mid19th century much of the us had been part of mexicothough its. From ebay to numerous websites, collectors have found finding ads easier and easier. Absolut vodka and their marketing campaign have stood the test of.
To date, it comprises 1,450 original ads, with more added each month. Jul 07, 2011 in fact, according to, absolut vodka s advertising campaign is the worlds longest ever uninterrupted one. Absolut vodka launches new campaign, breaks with the past. Buy absolut book the absolut vodka advertising story book. Absolut became an iconic bottle when it piqued the interest of andy warhol, who created absoluts famous print campaign in 1986. With little experience in advertising, packaging and product positioning, he created a marketing team and set about trying to come up with a. Tbwachiat day executive lewis tells the story of the ad campaign that increased the sale of absolut vodka by 14,900% over 15 years. In keeping with the growing trend for transparency in the vodka industry, intrepid employees at swedish brand absolut have stripped off for a new ad campaign. From all fabulous absolut vodka ads, designers often take us back to tbwas 1980 masterpiece, a vodka bottle image with a small halo on top. How blending art and commerce drove absolut vodkas legendary campaigns. For example, absolut clarity, which has a magnifying glass. Using its distinct bottle as an advertising advantage was the simple, yet genius, idea that brought absolut to its contemporary glory. The mastermind lars olsson smith is the swedish mastermind behind absoluts original vision, and the creator of the presentday distillation method called rectification. Absolut vodka creating advertising historymarketing.
Apr 27, 2007 so widely known was the offbeat bottle campaign that absolut ran an april fools day ad in 1997 proclaiming the end of the campaign. Absolut elyx toasts the toast in their new ad campaign. Absolut s timeless and culturally integrated marketing campaign is steeped deeply in swedish history and is nothing short of brilliant. This is a terrific book, with information about how the wonderful absolut vodka advertising campaign began. Now, its shifting focus to live events and legendary parties. In 1980, the advertising agency tbwa made an ad for swedish vodka brand absolut featuring a bottle of its product with a halo above it and the words absolut perfection. The finest vodka modern distilling techniques could produce, a new product that was a century old. The absolut vodka advertising story, the campaign began when. But then the company envisioned a map of north america where in an absolut world mexicos northern border would rub up against. Absolut vodka and their marketing campaign have stood the test of time. Absolut is a part of the french group pernod ricard. The absolut vodka advertising story 9781885203298 by lewis, richard w. The history of the creation of the widely acclaimed absolut advertising campaign, which is credited for making absolut the largest selling premium vodka brand in us, has been examined in detail.
Absolut vodka is the leading brand of premium vodka offering the true taste of vodka in original or your favorite flavors made from natural ingredients. The campaign has won more than 400 awards, including the most. Simple and effective is more often than not the way to go. As hip and clever ad campaigns go, this one is firstrate. Absolut sequel the absolut advertising story continues. Absoluts decision to link its advertisements with art and fashion, and the resulting increase in the brands popularity has been discussed. In 2010, absolut sold 99 million liters of vodka worldwide and is now the fourth largest spirit brand in the world. The absolute vodka advertising campaign has been running nonstop for. The ads use the simple twpword recipe to characterize the product absolut. For ad junkies who want all the details, lewis includes almost 500 absolut ads along with commentary on how each ad was created and chosen. It is the story of the advertising campaigns origins, development and amazing success. By the time absoluts recordbreaking ad campaign ended in 2007, the companys share of the american vodka market had jumped from 2. Absolut is one of the largest brands of spirits in the world after officers choice, smirnoff, bacardi and is sold in 126 countries. The bottle of booze that lasted for 25 years digital mic.
When the painting appeared as an ad it was an incredible success and got immediate worldwide media attention. In fact, according to, absolut vodkas advertising campaign is the worlds longest ever uninterrupted one. How blending art and commerce drove absolut vodkas. Absolut book the absolut vodka advertising story taschenbuch. Tim murphy, vpmarketing for the absolut spirits co. For absolut, this was the first time to cooperate with a popular artist, and it was then when they launched a large campaign of print ads that lasts even today. A collection of the best absolut creative work, such as advertising, marketing campaigns and videos. Licensed to youtube by wmg, umg on behalf of atlantic records. The absolut ads are celebrated as much for their ingenuity. First time seeing this one in the cities collection absolut arkhangelsk, a northern russian city near the white sea. Absolut book is the illustrated history of the mostawarded magazine. As a swedish brand trying to reach out to the american public of the 80s, absolut knew it needed a strong and determined approach.
Absolut vodka ad collecting has grown enormously over the past 20 years. Com you will find all the information you would ever want or need to know about absolut ad collecting. Sweden at that time was probably the least likely place in the world for the birth of what would become one of topselling liquor brands in the u. Marketing plans aside, the other thing absolut had was a well made product in a market full of short cut takers and bottom shelf vodkas. The mastermind lars olsson smith is the swedish mastermind behind absolut s original vision, and the creator of the presentday distillation method called rectification. Sometimes a simple marketing campaign can far outshine a complicated and expensive one. We are proud to say this came to be the longest running marketing campaign in advertising history. Evolving from its past advertising work that incorporated. Last year, absolut abandoned its classic bottle ad campaign. Absolut sequel is the eagerly anticipated followup to the new york times bestseller, absolut book. Absolut vodka is still a unique character, in both design and taste. Absoluts timeless and culturally integrated marketing campaign is steeped deeply in swedish history and is nothing short of brilliant.
The real strength of the book is the collection of images. Highlighting the awardwinning marketing and advertising campaign of. Essay on media advertising absolut advertising campaign. The absolut vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. When people think of vodka in the generic sense, they think of absolut in a specific sense. With little experience in advertising, packaging and product positioning, he created a marketing team and set about trying to come up with a new positioning for the new absolut vodka. Get the best deals on absolut advertising when you shop the largest online selection at. Absolut vodka and their marketing campaign have stood the. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Absolut vodka and their marketing campaign have stood the test of time sometimes a simple marketing campaign can far outshine a complicated and expensive one. Absolut book the absolut vodka advertising story by richard. In an absolut world, a vodka could use the same ads for. The absolute vodka advertising campaign has been running nonstop for fifteen. Highlighting the awardwinning marketing and advertising campaign of absolut vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.
Absolut book covers the evolution of advertisements for absolut vodka and. Praise for the campaign also came flooding in from the advertising community. The creative history behind the marketing of absolut vodka. Absolut vodka creating advertising historymarketingcase. Absolut vodka became newsworthy with each new ad, garnering media coverage, and it has been the subject of two highly successful books. The 25year uninterrupted campaign, consisting of a total of no less than 1,500 unique ads, is the worlds longest running ad campaign of all times. Absolut s decision to link its advertisements with art and fashion, and the resulting increase in the brands popularity has been discussed. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleonlike bottle from sweden. Absolut launches absolut truth 2018 campaign in new york city. Absolut vodka went from popular vodka to pop art and became an icon. This is the same for more than just marketing campaigns and. Absolut book the absolut vodka advertising story video. Visual and verbal puns combined with simple, striking imagery, always with our famous bottles silhouette somewhere in the ad. Elyx is the essence of absolut vodka, and absolut was built on the most awarded campaign advertising campaigns in history.
4 1036 140 1294 368 1505 1375 642 960 1419 1539 152 837 976 558 1102 533 1108 304 463 932 921 701 1351 648 145 775 241 567 337